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Marko Orenius
Director, Digital Business Platform, Amer Sports Digital Services

Amer Sports – Becoming Omnichannel

Amer Sports is a world-leading sporting goods company with internationally recognized brands and is a manufacturer of apparel and equipment for athletes around the world. Digitalisation is now impacting the sports industry and consumer expectations of service, at both the retail and individual training level. Amer Sports views the coming disruption as an opportunity and is building capabilities to compete in an omnichannel marketing environment. Therefore, sports equipment IoT development is a high investment priority. Digital identities are at the core of this change and technology is allowing a new enterprise architecture to emerge. The way forward requires distinct thinking in the areas of privacy, security and scalability.