Everyone’s a screenager. Now what?
Digital’s everywhere. Hyper-connected, embedded, increasingly intelligent: consumers can’t imagine a life without it. The new digital lifestyle spans all age groups. It’s multi-screen, multi-function and multi-device, and it’s shaping a new world of experiences. Bottom line? Everyone’s a screenager.
But they’re also experiencing growing pains, and they’ll switch providers when quality and/or usability don’t measure up. Digital loyalty must be earned every day, and consumers are more cautious than ever about whom they share their data with. Trust is ultimately becoming the new digital currency.
In this session, as screenagers demand more, better, easier, faster, safer… we explore five mega-trends that show identity at the center of every digital experience.