MyBBC: Personalising the Viewers Journey
Phil Fearnley heads up myBBC and the BBC homepage. myBBC is a 3 year programme to transform the BBC’s relationship with it’s audience. By knowing more about the BBC’s users they can deliver more of what their audience love. BBC ID is at the core of myBBC as without it, no genuine personalised services would be possible to deliver. Phil will describe the myBBC story so far on this huge digital transformation project.