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John Dobbin

Digital Transformation Consultant, John Dobbin & Associates

Biography

John is a digital transformation consultant, helping organisations thrive in the digital marketplace. He has an extensive 25 year background in publishing and marketing technology, having integrated advanced technologies at leading advertising agencies, publications and brands throughout the world, including Ogilvy and Mather, M&C Saatchi, News Ltd, OK! Magazine and LexisNexis to name a few. Much of John’s recent work centres around shifting the focus of marketing away from traditional modalities and towards a seamless omni-channel connection to the “digital customer”.