Mr Orenius joins us from Amer Sports where he leads the Digital Business Platform development work including Data Analytics capabilities at the corporation’s Connected Devices and Digital Services category. Amer Sports is the world’s fifth largest sporting goods company and guardian of several world-class brands. The digitalization of the industry calls for skills and experience in designing the consumer experiences across products, marketing and sales and customer support. It is in this context that Mr Orenius works to drive change in the company process and thinking.
Prior to Amer Sports, Mr Orenius has driven digitalization efforts at Sony Mobile and TeliaSonera and has held leadership positions in several online game company startups.